Mobile and sms capabilities

A recurring theme inside Feature Launch signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Feature Launch · 1 signals | ▲ 100% in last 30 days

Mobile app and SMS features enable campaign delivery and on-the-go updates.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Customer Experience · 2026-01-21

Gist: The post argues mobile wallets are an app-free marketing channel that connects digital and physical customer journeys, increases spend (cites 31% higher spend), and offers timely, proximity-driven engagement to boost conversions.

Signal reason: Backfilled from StrategicSummaries.IncludedSignalTypeSlugsJson (feature-launch)

Source