Why this theme is showing up

Real examples with the stored reasons/explanations.

Connectif · 2026-03-30

Gist: The article argues that email remains important but is no longer sufficient alone. It frames omnichannel as a connected customer experience where each channel serves a distinct role, supported by examples showing revenue and basket-size gains.

Signal reason: It introduces and explains the role of additional communication channels within an omnichannel framework.

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