Market Pulse: Webinars, events, and virtual experiences platforms
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Airmeet
Your High-Stakes Events, Powered by EngagementAirmeet is positioning interactive webinars (emoji reactions, networking tables, breakout rooms, live analytics) to improve engagement and scale large internal events.
Why it matters: Repeated messaging and customer use-case (Comcast 100+ sessions) shows enterprise scaling and engagement focus
Crowdcast
Your stage is readyCrowdcast is testing 90-minute hands-on and free expert-led masterclasses to boost engagement among niche creator audiences.
Why it matters: Repeated pilot events this period signal targeted creator/vertical engagement experiments worth tracking
Demio
Transparent webinar insights for data-driven marketersDemio published an on-demand webinar about communication-related business costs, aiming to attract organizational buyers with educational content.
Why it matters: new educational content theme targeting decision-makers; aligns with emergent partnership content signal
EasyWebinar
The all-in-one webinar revenue system.EasyWebinar rolled out an AI Builder to auto-generate webinar funnels and introduced one-click signup and auto-fill to cut registration friction.
Why it matters: major product-led shift driven by AI automation and conversion-focused features; repeated marketing messaging this period
EWebinar
Automate 100s of onboarding and training webinars without losing your personal touch.EWebinar launched Salesforce integration to automate webinar→CRM lead flows and promoted education-focused rankings and course creation guides to win training buyers.
Why it matters: product expansion: Salesforce integration plus multiple education/training thought-leadership signals this period
Hopin
Hopin is now RingCentral EventsA former employee’s LinkedIn post details hiring strategies and interview culture used during Hopin’s rapid scale-up to 1,100+ employees.
Why it matters: single social proof post highlighting hiring_strategies; minor reputational/content signal worth noting
Hybrid, In
Powerful Event, Community & Learning Management Software for Growing Organizations & TeamsPromoting a hybrid webinar that spotlights clinician and patient perspectives to address patient hygiene and experience improvements.
Why it matters: single educational_event candidate this period; new multistakeholder_perspectives theme mentioned once
On24
ON24 Announces Integration with LinkedIn® to Drive Next Generation of Event MarketingON24 added a LinkedIn Events integration to streamline registrations and engagement tracking for marketers running multi-channel virtual events.
Why it matters: Feature launch is a clear product+marketing push expanding channel integration; repeated channel-partnership trend in event platforms