Market Pulse: Social media publishing, scheduling, and listening
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Agorapulse
Drive Real Impact on Social Media. From Engagement to ROI.Agorapulse rolled out ChatGPT/Claude integrations and Pulsebot+Intercom support automation to speed responses while reserving humans for complex cases.
Why it matters: multiple AI/support integration announcements this period; product and support strategy shift
Buffer
BufferBuffer sharply increased posting cadence and launched an Instagram timing scheduler that uses data-backed optimal windows to boost engagement.
Why it matters: posting spike 7.8× this period and product timing feature launch; coordinated marketing-product push
Iconosquare
Analytics-first social media managementIconosquare is hosting a free event offering practical sessions on social trends and algorithms to educate social media professionals.
Why it matters: event_launch and expert_education themes appeared this period; marketing push signals community engagement effort
Sendible
Manage your social media at scale.Published a practical video-marketing guide aimed at helping small businesses produce engaging short-form and long-form video content.
Why it matters: Content play signaling resources-led demand-gen; single LinkedIn post but aligned with SMB positioning
Sprout Social
Powerful tools for social media managementA long-tenured employee left to found Giftwell, illustrating talent mobility and potential knowledge transfer out of Sprout's product/marketing org.
Why it matters: single departure signal; notable for talent movement but limited broader impact