Market Pulse: Prospecting, sales intelligence, and enrichment tools
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Clearbit
Clearbit has joined HubSpot!A Clearbit leader left to found an education-focused AI/data startup, potentially signaling talent migration and knowledge transfer to edtech use cases.
Why it matters: Single leadership departure observed; worth watching but limited direct marketing/ product signal this period
Cognism
We give you up-to-date, quality data for the companies and decision-makers who matter mostCognism is pushing a phone-first outreach playbook combined with AI insights and a GTM data-audit framework to improve outreach accuracy and cold-call outcomes.
Why it matters: Repeated theme across posts: phone-first feature, AI cold-call uplift, and GTM data-audit introduced this period
Hunter
Connect with any professional.Hunter launched an AI-assisted outbound playbook combining contact discovery and AI-drafted messaging to speed outreach and improve engagement rates.
Why it matters: New product messaging shifts toward AI-driven outcomes; candidate signal indicates strategic positioning change
Skrapp.io
Leads,Scale Your Revenue.Skrapp.io added Chrome extension and web app improvements to automate lead-list building and reduce manual prospecting time.
Why it matters: Product marketing campaign on LinkedIn highlights automation feature improvements; relevant competitive move in lead-gen tools
Snov.io
Find leads, automate outreach & close more dealsSnov.io rolled out GPT-4o-mini for email warm-up and promoted automated LinkedIn outreach, aiming to boost deliverability and scale lead generation.
Why it matters: Strategic shift: repeated AI + automation theme and product launches this period versus none before
