Market Pulse: CPQ, proposals, and e-signature / contract management
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Conga
Become a more connected, intelligent business with streamlined processesConga is promoting automated revenue workflows and Salesforce onboarding to reduce manual steps and accelerate customer time-to-value.
Why it matters: feature launches and demos repeatedly emphasize automation and Salesforce integration as operational efficiency drivers this period
GetAccept
Do more of what helps you win, less of what slows you down.GetAccept added in-Deal-Room contract creation and Milestones in MAPs to improve seller clarity and CRM sync for deal progress.
Why it matters: two product launches this period reinforce move toward end-to-end deal workspace and CRM alignment (repeated feature signals)
Pandadoc
Make proposals that make impressionsPandaDoc moved its founder into Head of Product while promoting a new CEO, signaling a stronger focus on product roadmap and agreement workflows in 2026.
Why it matters: leadership change directly reallocates founder to product strategy, a strategic shift for roadmap execution
Proposify
Professional, branded proposals from conversation to close.Some customers say proposal-open alerts and engagement analytics directly drive follow-up and revenue recovery after switching away.
Why it matters: Repeated customer testimonials this period stressing analytics-driven sales wins and retention risk
Qwilr
proposal software for modern sales teamsQwilr partnered with Sell Anything to give founders access to sales documents and buyer-tracking, improving post-meeting follow-up and deal visibility.
Why it matters: partnership_announcement with sales_enablement theme; new partnership mention this period vs none before