Launched AI Assist, letting accountants write custom automation rules for edge-case bookkeeping.

Configurable automation rules are a direct answer to accountants' trust problem with AI—giving practitioners control over edge cases rather than forcing them to accept opaque outputs. This raises the evaluation bar for competitors like FreshBooks and Formstack: buyers in accounting/bookkeeping workflows will now ask 'can I define my own rules?' as a table-stakes question. For bootstrapped competitors in this space, this is a positioning shift worth countering fast.