Launched a six-months-free offer with guided migration targeting Hootsuite customers directly.

This is a direct, time-bound attack on Hootsuite's customer base with a clear economic hook — free access plus guided migration removes the two biggest switching barriers simultaneously. For other social media management tools in the $50–$100/month tier, this resets buyer expectations around switching costs and forces a response on pricing narrative. Any PMM competing in this space needs to know buyers are now being actively recruited with a 'Hootsuite is overpriced' frame.