Launched MCP so AI assistants can operate stores through natural-language commands alone.

This is a concrete move into agentic commerce — buyers can now manage store operations through AI without touching dashboards or writing API calls, which raises the evaluation bar for competing e-commerce platforms. Any merchant-facing SaaS in the e-commerce stack that hasn't shipped an MCP integration will start looking legacy to technically-minded buyers. For PMMs at competing tools, this reframes 'ease of use' away from UI design and toward AI-native interoperability.