Launched an AEO tool to track brand visibility inside AI answer engines.

HubSpot is the first major CRM/marketing platform to productize AEO tracking, which moves AI search visibility from a content trend into a measurable, reportable channel — shifting buyer expectations for what an all-in-one marketing platform must include. Competitors like Semrush, Ahrefs, and smaller SEO SaaS tools now face pressure to respond or risk looking behind. The 28-day trial offer also signals HubSpot is using this to drive net-new acquisition, not just retain existing seats.